A delicate, powerful balance of elements, Material Paradox highlights how whole worlds are brought to life in black and white and in light and shadow. The collection plays with the concept of conversing inverses and discovering harmony in tension.
Patterns are inspired by a subtractive process and texture is added by removing material. With every subtraction, texture is multiplied, color magnified, and composition unified. With Subtractive Layers, Patcraft explores ways to add less and reveal more.
Deconstructed Metal exposes the metallic primary backing beneath the carpet fiber that creates subtle light reflectance in a space. Revealing the primary backing creates a sophisticated visual while providing a high performance product suitable for a wide range of applications.


Stunning visuals inspired by the rugged beauty of Scotland’s Isle of Skye, this new collection’s three unique patterns incorporate a comforting pallet of colors and style variations inspired by wanderlust and discovery of the natural environment.



PARADOX [par-uh-doks]

A statement or proposition that seems self-contradictory or absurd, but in reality expresses possible truth.
A self-contradictory and false proposition.
Any person, thing, or situation exhibiting an apparently contradictory nature.
During the three days of NeoCon, June 12 – 14, capture photos of what you consider a paradox and upload to Instagram using #ShareYourParadox. You must also be following @patcraftfloors, and have a non-private account. The photo that receives the most likes will receive a $300 Visa gift card. You do not have to be in attendance at NeoCon to participate.


Material Paradox
Material Paradox
Material Paradox
Material Paradox


Have a question, comment, concern, or simply wish to connect with us?
Visit one of our social media links below, or fill out the form to the right, and a Patcraft representative will contact you shortly.

Visit Patcraft on Facebook     Connect With Patcraft On Twitter     Connect With Patcraft On Youtube     Connect With Patcraft On LinkedIn     Connect With Patcraft On Instagram     Connect With Patcraft on Instagram     

Send messageclear